Key Performance Indicator analysis for "Be More Dog" Essay

Key Performance Indicator analysis for "Be More Dog" Campaign - Essay Example 2007.  Pg 21). In the campaign of ‘Be More Dog’, 02 were given a philosophy and theme by VCCP that applies all over its business and its marketing communications. The brand is also given by the campaign a personality that brings it together with all types of customers. This is important for 02 because it is faced by stiff competition from its competitor’s network. In considering the joint and mutual effect of the brand’s message, creative, perceptions, and media touchpoints – including the experience of the brand, competitor media, and word of mouth on the brand’s KPIs and brand tracking (Christophel, D. 2009.  Pg 32). The analysis will be carried out on three aspects i.e. identifying, pinpointing, and benchmarking (Kerzner, et al 2013 pg 40). In identifying, KPI is a success whenever the brand attributes has contributed to the target customers’ sharing behaviors, consideration and purchase. The message that is communicated in the campaign is that life is really great in the 21st century. There is much stuff that should surprise us, but people are too tired for them to be appreciative of the things that surround them. In pinpointing, we look at the contribution of the message, hoe creative was it executed, and how successful is the media that drives the perception of those attributes (Pinheiro Bohl, et al. 2007 pg no. 33). From the campaign, VCCP packaged the idea in a way that was very creative (Brioschi, E. T. 2007 pg 51). The ad by 02 takes a cat that is well known for being disinterested and lethargic that comes to the decision of making a change in its life so as to become more of a dog, ( an animal that is well known for unbelievable levels of showing enthusiasm. The pictures of sticks being fetched and holes being dug by cats. It idea well triggered in our brains. By ‘being more dog’, this will drive people to utilize more technology and services and that’s a good

ART IN THE NEWS PAPER Research Example | Topics and Well Written Essays - 750 words

ART IN THE NEWS - Research Paper Example Pachacutec reformed the city after he took over the throne in 1438 in which he built new streets as they appear today. The city resembles Puma and the Coricancha is located in the tail of the animal (News Central 2015). The city is the holiest in Incan according to myths related to the city. The temple was built around 1200 AD using the style of the Incas, which got many praises from Pedro Sarmiento Gamboa, an early Spanish historian. In his book, Sarmiento was overwhelmed by its evenness and beauty. The temple was between four main highways, connected to the four districts of the empire, and represented the importance of religion (News Central 2015). The temple was a symbol of unity and the cultural practices, which were diverse in the territory of the Incas. The temple provided housing for more than 4,000 priests and had captivating scenery especially the shadows cast by stones on the Andes Mountains. The temple had four main chambers with the dedication to the stars, the moon, thunder, and rainbows (News Central 2015). There was gold that filled the Coricancha and one of the chambers had a giant sun disc that reflected sunlight which provided light to the whole temple. The emperor used to sit in a sacred space, which was illuminated by the sun during the summer solstice. Cusco played a very important role for the success of the empire although there were disputes over the next Inca. There was an epidemic of smallpox brought by the European explorers in the 1530s, which resulted to chaos in the empire (The Guardian 2015). Francisco Pizarro of Spanish captured the empire during the chaos and demolished most of the Coricancha, melted all the gold sculptures and sent them to Spain. Afterwards, they put up a Cathedral on the same site, which was later destroyed by the earthquake. However, the foundations of the temple were left intact and today it attracts many people as tourists. Th e