Gender Is A Fundamental Part Of Personal And Amicable...

Gender is a fundamental part of personal and amicable identity for all of mankind, but gender is also a biological, intellectual, and cultural foundation for people everywhere. In the article â€Å"Learning to be Gendered† Penelope Eckert and Sally McConnell-Ginet explain how people are not born, but are made. How the making of a man or woman begins even before birth and turns into a never-ending process. The difference of male and female is the ground upon which we build ourselves. From the moment of learning whether the child is a male or female, gender is thrown into play. With the separation of colors, pink for girls and blue for boys, and also the separation of toys, cars and trucks for boys, and preferably dolls and play kitchen sets for†¦show more content†¦Perhaps because I never considered the extent of how I became the young lady I am today. I sat and thought to myself, gender roles are important, but they really shouldn’t be as prominent as they are. I believe children should be allowed to grow into their own person. Yes, teach the child the basics, the important parts of what it means to be a man or a woman. Little girls should know it is not lady like to sit with their legs open and little boys should know not to lay a hand on a lady. But if we get these children so caught up in their roles as a male or female they never have room to express themselves as fully as they probably would like. Take my childhood for example, my mother always tried to put me in pretty little dresses, curl my hair, and send me off to school. I wasn’t that little girl, I was what they called, a tomboy. I loved to sit and play in the dirt, I loved to run and jump, I loved to play kickball, I loved basically anything the guys got to do that I wasn’t allowed to do. I received numerous spankings throughout my childhood, but not one of them made me change what I was doing. Everyday I’d come home with either a dirty or ripped dress, sk id shoes, hair a mess, just looking like I hadn’t bathed in weeks. Eventually my mother sat me down and asked why I didn’t do as she said. I explained to her that I didn’t enjoy sitting at the table playing with Barbie

The Death Of Louis Xvi - 1004 Words

France was run by an Absolute Monarchy for many centuries. The people had nothing to say about the running of France, the king or queens words were final. France divided their population into three social groups. The quality of your life was based on which status you held. You status was determined by the family you were born into not on merit of your own attaining. After the fall of moderate revolutionaries like, Marquis de Lafayette around 1792 the constitutional monarchy was quickly being replaced by a radical republic. Louis XVI was put on trial for crimes by the National Convention. While no one doubted his guilt, they did debate whether the king should be executed. The Reign of Terror began in 1793 after the death of Louis XVI. Nine months after his execution, his wife, Queen Marie Antoinette was the first person to face the guillotine. The Reign was meant to fight those who opposed the revolution and also to stop any counter-revolution. Considered education the public would si t and watch the executions by guillotine. Of the people who were rounded up for execution were ordinary people who were considered informers or anyone who was heard to have said critical statements about the revolutionary government. There were no longer the Declaration of the Rights of Man, terror was instead in its place. Maximilien Robespierre said these words â€Å"Softness to traitors will destroy us all.† Robespierre was the man behind and fueling the Reign of Terror. At the time he was theShow MoreRelatedThe Death Of Louis Xvi And Marie Antoinette1374 Words   |  6 PagesIn June of 1791, the French revolution witnessed one of its most dramatic events. King Louis XVI and Marie-Antoinette, the Austrian born queen, escaped there parisian palace, the Tuileries. They fled Paris on the night of June 20th, dressed in rather inadequate disguises heading towards France’s eastern border. Prior to the escape, Louis had entailed a telling declaration in which he essential ly renounced the constitutional monarchy, contradictory to previously expressing his support. However planRead MoreEssay on Louis XVI506 Words   |  3 PagesLouis XVI When Louis XVI became King of France in 1774, he was only 20 years old. As the years passed, he learned how to rule better. Then he began to make changes. He abolished the age old practice of feudalism. The calling of the Estates-General was another change in the French government which he introduced. When the monarchy was abolished, he saw it as something that would help his country. All of Louis actions were attempts to achieve one goal. Louis XVI tried to please the FrenchRead MoreThe Opposing Rulers Justified By Their Means1548 Words   |  7 Pageshow drastic—ultimately achieve the most desirable outcome in favor of the people. Louis XVI exercised absolute power to make reality his visions of prosperity and power for France and its citizens. When citizens of France desired stability and a strong leader, Louis XVI stepped up assuming the role as an absolutist monarch. According to World History: The Modern Era, â€Å"In exercising absolute monarchical power, Louis expanded the borders and the power of the French state during his reign, setting theRead MoreThree Important Events During The French Revolution1201 Words   |  5 Pagesmovements throughout Europe. Three important events that occurred during the French revolution were the Storming of the Bastille, Execution of King Louis XVI, and the Reign of Terror. One important event during the French Revolution was the storming of the Bastille. There were two rumors of how the storming of the bastille happened. One rumor suggested that King Louis had intention to dismiss the National Assembly by using the military force. Another rumor suggested that the storming of the Bastille happenedRead MoreMarie Antoinette And Louis Xvi1611 Words   |  7 PagesRevolution. By the actions of growing up, Marie Antoinette had nothing to worry about as she was the heiress to the Austrian land. Married off at 15 to Louis XVI, she was given the responsibility of ruling France a much bigger country alongside her husband. Now she had more money and a husband that would do anything for her so she uses that to her advantage. Louis was a simple and innocent man; therefore Marie was able to easily influence his decisions. Both husband and wife did not really care about theRead MoreCauses Of The French Revolution1119 Words   |  5 Pagesthat did not require the pe asants to pay a ransom. He recognizes that because the king is forcing them to pay higher taxes, its leading to poverty. That overall led the kingdom to a catastrophic financial crisis (Walters). Things were so bad that Louis XVI demanded increased taxes from all levels of society (Walters). Which led to resistance because most people could not afford the high taxes. The political powers of France was one of the causes of the Revolution. In the 17th and 18th centuries, FranceRead MoreRobespierre And The Revolution By Oscar E. Segovia1568 Words   |  7 Pageslong speeches. He would become involved in the Revolution in the Estates General of 1789. The French Revolution began in 1789 under the reign of the monarch Louis XVI. During this time period France was facing bankruptcy, extreme poverty, and famine. To make matter worse, bread prices were soaring. To solve his financial crisis Louis XVI turned to Swiss banker, Jacques Necker. As director general of finance, Necker was beloved and trusted by the people. He arranged the Estates General of 1789Read MoreWhy I Didn t Be Executed And A New Reign Should Be A Better Country For All Citizens1633 Words   |  7 PagesJacobin from Paris, France. As a Jacobin, this revolution was what France needed as a whole in order to become a better country for all citizens of this wonderful country I call home. Even if this revolution led to the execution of our once king Louis XVI. The former king of France was executed yesterday in front of a whole city of people because, he was found guilty on over thirty charges. As there are many other people out there who believed that the king did not deserve to die, there are also peopleRead MoreThe Reign of Louis the XVI Essay504 Words   |  3 PagesThe Reign of Louis the XVI There is great mystery surrounding the death of Louis XVI. Many different events led up to this. His actions before, during, and after the French Revolution greatly affected his fate. The French Revolution was a very important time period in European history. However, the situation in France under Louis XVI, was a negative one. France had great financial problems and it was infested with plagues of all sorts. A lot of the financial problems were because of the AmericanRead MoreCauses Of The Reign Of Terror766 Words   |  4 PagesHave started with King Louis XVIs reign in 1789 to 1793 (document B); which lead France down a rabbit hole of poverty, starvation of the people, and an unfair tax system (background essay). All of Frances problems have manifested into something that King Louis has done, but cannot stop. With the help of Maximilien Robespierre, the Reign of Terror was declared to fix a corrupted government. The Reign of Terror was justified to rebuild the government that problems that Louis XVI created. With the help

Henry Ford Was A Genius In Many Aspects Of Our Everyday Life. He Chang Essay Example For Students

Henry Ford Was A Genius In Many Aspects Of Our Everyday Life. He Chang Essay ed industry, production, and everybodys lifestyle. Many people know about him inventing some of the first automobiles, but what came out of it for America was a new encouragement for technology and an easier lifestyle for the average American. Also Henry Ford has changed the perspective of industries around the world. His invention of the assembly line and his five-dollar a day wage for the average worker brought about a total new change in factories. Fords style and ingenuity helped America to be more prosperous and created a large amount of opulence for America in the early 1900s, all because of one mans creativity and determination to achieve a dream that would help out the common man and the entire world. Henry Ford was born on July 30, 1863, on a farm a few miles from Detroit. As a boy Henry was very creative and liked to work with tools. However, he hated doing chores and he always wanted to make things easier to do in life. This would be Henrys motto in life, always wanted to make things easier to do in life, at home or work. Ford was so creative that in 1893, he built his first engine and in 1896, he completed what he called the quadricycle, which ran for several years and sold it for $200. Ford had his second car finished in 1898 which was lighter and stronger than most cars around then. Soon enough many automobile companies were looking for somebody like Ford to help get their company going. However, Ford would go into automobile racing and then build his own car company. Fords years in automobile racing was his way to improve the car and a chance to test it under competition. Soon though, he would get out of racing by a tough minded and ambitious James Couzens, who developed plans for a car company. Couzens was able to start out the company with $28,000 in cash, and $21,000 in notes. The Ford Motor Company came out with the model A, the model B, and the model K in their beginning years. However, most of these cars were too expensive for the common man. So Ford decided that he would make a car that was affordable to the ordinary worker. For a few years, Ford and his technicians began building their next and most important car in history. In 1908, Ford brought out for the first time the Model T. It was an ugly car, seven feet high with false doors and a crank. Even though it was ugly and simple, it was modern and affordable. Actually, it was ahead of its time. The car could generate its own electricity for ignition and it had a planetary transmission which allowed women and children to drive it. It was easy to operate and had the most efficient gasoline gauge of its time. The greatest thing that came out from the Model T, was its influence in all of America. Since the Model T was the first affordable car, which reached a low of only $260 in 1925, it allowed the average American to own a car now. One thing the Model T helped in was the improvement of the roads. With more people out on the roads, many roads were now being paved, and highways and bridges were being built for cars. Also farmers saw the Model T effective, soon the rural population was brought into the mainstream of technology. It was such a popular car, that over fifteen million were sold all over the world. However, the most important thing the Model T did, was its impact on connecting the people of America. .uebb88719d15c11b3b378f130e4c0ed6f , .uebb88719d15c11b3b378f130e4c0ed6f .postImageUrl , .uebb88719d15c11b3b378f130e4c0ed6f .centered-text-area { min-height: 80px; position: relative; } .uebb88719d15c11b3b378f130e4c0ed6f , .uebb88719d15c11b3b378f130e4c0ed6f:hover , .uebb88719d15c11b3b378f130e4c0ed6f:visited , .uebb88719d15c11b3b378f130e4c0ed6f:active { border:0!important; } .uebb88719d15c11b3b378f130e4c0ed6f .clearfix:after { content: ""; display: table; clear: both; } .uebb88719d15c11b3b378f130e4c0ed6f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uebb88719d15c11b3b378f130e4c0ed6f:active , .uebb88719d15c11b3b378f130e4c0ed6f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uebb88719d15c11b3b378f130e4c0ed6f .centered-text-area { width: 100%; position: relative ; } .uebb88719d15c11b3b378f130e4c0ed6f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uebb88719d15c11b3b378f130e4c0ed6f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uebb88719d15c11b3b378f130e4c0ed6f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uebb88719d15c11b3b378f130e4c0ed6f:hover .ctaButton { background-color: #34495E!important; } .uebb88719d15c11b3b378f130e4c0ed6f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uebb88719d15c11b3b378f130e4c0ed6f .uebb88719d15c11b3b378f130e4c0ed6f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uebb88719d15c11b3b378f130e4c0ed6f:after { content: ""; display: block; clear: both; } READ: Rice And Genetic Engineering EssayBridges, roads, and highways were starting to be built for automobiles. Women were starting to leave the house now more because the Model T was easy to drive. Families could now go on trips and see America. Access to places was easier now, which led to the building of more stores, restaurants, and companies. This car was such a great impact, that the lifestyle we know today was created a lot by one automobile. The Model T, was the most affordable car of its time, but how Ford was able to make it so affordable was by his production ingenuity. The one greatest invention in industry is the assembly line. Henry Ford had a theory that if cars w ere manufactured all alike, they could be turned out in larger numbers at a lesser cost. That is why the Model T came only in black and they were all built the same way. Ford had the whole thing figured out. If they produced cars more inexpensively this would make them available to other people, which would lead to more cars bought. This would require better roads and create more customers which would lead to more cars bought and more reduced prices for cars. However, Ford had to figure out a way to produce cars more inexpensively and quickly. Ford decided to install the moving belt. This allowed more than one man to try to put together a part for the car. As the belt moved along one man would have a certain job to do for that part, then it would move on to the next person. For example, the magneto would take one man twenty minutes to assemble it, but with the moving belt the process took only five minutes. Their first attempt to assemble an entire car by the assembly line was done by putting the frame on skids and pulling it from one of the building by a rope. As the frame moved along a group of workers walked by installing parts into the frame. Soon the number of man hours was reduced from 15 1/2 to 1 /2 hours. This fascinating process in industry led to the affordability of the Model T and the process in almost every industry, to produce their products quicker and easier. Fords ingenuity in industry was greater than just his inventions , but also his business-type approach to the workers. Ford knew that in 1913, there was growing tension from the 13,000 employees at Detroit. Ford figured out a way to win their affection, he would buy it. On January 5, 1914, Ford announced his five-dollar a day wage for the workers, also he reduced the workday to eight hours. The average worker then in the U.S. made less than two-dollars a day. Many big industrialists thought he was dangerous and crazy. The publisher of the New York Times said Hes crazy, isnt he? Dont you think hes crazy? Ford argued that good pay makes good workers, and well paid workers could buy more cars. Soon millions of men poured into Detroit to try to get a job. Ford had the most effective way to keep his workers happy and still keep his company prosperous. He showed many industries how to run their company in a new style without losing any profits and the ability of increasing production also. Henry Ford was one of the most creative and determined people in the world. He had an attraction for the common people, to make their life easier and more simple. Ford did all this by the invention of the Model T. Even tough, this was not the first car, this was the first affordable car. Also, without the assembly line and the five-dollar a day wage, the affordability of the Model T would not be accomplished. Many of Fords great accomplishments had changed the whole entire lifestyle of America and made it into what we know today.

Political Philosophy of the Philippines free essay sample

ANALYSIS OF THE PRESENT POLITICAL PHILOSPHY (PRESIDENT BENIGNO SIMEON â€Å"NOYNOY† AQUINO JR. ) 2011 Graft and Corruption has always been a big problem for the Philippines. Many presidents (if not all) in the past, are solidly accused of creating and approving projects of which the budget is way more than the necessary expenses and way more than the outcome. Some are accused of accepting bribes from various groups of big syndicates that operate lottery illegally. Some of these presidents were greatly affected by all these accusations about their governance that they resort to forced resignation, but some were brave enough to stand by their government and stay seated in the throne despite all the allegations thrown against them. I know that this administration has been very consistent in telling the people about their prime focus for the next six years of the Aquino governance, and that is a government that is free of corruption. We will write a custom essay sample on Political Philosophy of the Philippines or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page From the time of the 2010 presidential elections until now, it has always been the greatest advocacy of President Aquino. For this year’s State of the Nation Address, the President took time to emphasize all the lapses and anomalies of the previous administration that were discovered in the early part of the present administration. There were investigations and inspections done to know where all the money of the national budget had gone. And they discovered that there are a lot of questionable releases of budgets. President Aquino also shared their solution to all these arising questions like appointing a Truth commission, who will lead the investigations regarding all the questionable budget approval of the previous administration. Also, included in the State of the Nation Address are the different strategies that are considered by the government to answer the rising problem of unemployment in the country, the plans for the Philhealth, the National Land Use Bill, and many more. For me, this is a good way to start the 6-year governance of this administration. Corruption is now in the minds of the people as something that is tearing this country apart, as something that is bringing the people down and as something that is inevitable to any administration. But with the strong determination and the strong will that this government is showing the people against corruption, they are gaining the trust of the people and with trust comes the support, which is for me an important part in any government. The fight of the government against corruption is something that the people appreciates because they have witnessed how life is with a corrupt leader, and with this fight the people sees a new light, they see a hope that there really could be a bright future for all of us. I also would like to emphasize that this philosophy of the government if pursued well, could actually bring a big big change in the state of the country today, more funds to go to proper projects for the people. But the question still remains. Can they really eliminate corruption within the government? Of course I am not against the capacity of the government to execute all their plans against corruption, but the government is a big institution and the president cannot do it all by himself. He would need the support and participation of all the employees from the highest position in the palace to the smallest rank in all the branches of the government. This philosophy is great but we need to impose it properly so that all the plans will not go into waste and so that we will all benefit from it.

Young India Fellowship Programme free essay sample

Fellows are mentored by some of the greatest minds in their respective fields, from household names who are respected captains of industry, to heads of development organisations. To complement the role modeling, they undertake a unique work experience programme, in the form of the Experiential Learning Module, or ELM. This creates an opportunity for the Fellows to get some real experience in the domain of their interest. Whether students graduated in arts, science, engineering or commerce, the Fellowship’s commitment is to provide momentum to these future leaders on their journey of selfactualisation. Inspiring faculty Fellows deliberate with a number of the most reputed faculty members, drawn from the best universities and institutions around the globe, known for their outstanding teaching and research. Unparalleled network Through their interactions with well-connected faculty, speakers and mentors, Fellows have access to an unrivalled network of people from which to draw business and academic opportunities. We will write a custom essay sample on Young India Fellowship Programme or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Exceptional mentors Mentors from diverse backgrounds and experiences are our role models. From corporate leaders to social activists, from researchers to entrepreneurs, the YIF Council of Mentors help guide Fellows through what they should do next in life and how. Fully funded Fellows receive a full scholarship of Rs 8 lakhs to cover the entire fee, boarding and lodging when they enter the full-time residential programme. Our experienced placement counsellors support and guide participants in securing a career or higher-study opportunity in their area of choice once they complete the programme. Holistic learning

Essay Format For a Job Sample Paper

Essay Format For a Job Sample PaperIf you are struggling to create an essay format for job sample paper, then this article will show you a few things that you can do to improve your essay. Before you start preparing an essay format for job sample paper, you should first look at what you are writing. Then, go over it in a cursory way and you should be able to come up with a different format for it.Your thoughts, feelings, and opinions about the company you are going to apply for will be reflected in your essay. So you need to make sure that what you put in it is honest.Next, your job sample paper is the very first impression your prospective employer will have of you. In other words, your paper will be the first thing your prospective employer will see. Be very careful about the style and format of your essay.First, make sure you write the essay as if you were talking directly to your prospective employer. Be straight to the point. Do not try to conceal anything from them. If your pot ential employer does not get the impression that you are a hard working individual, you will not get the job.Be aware that you are going to present information that your prospective employer does not want to hear. This is normal. What you are trying to do is to get your prospective employer to see you as a valuable employee rather than as a person who is desperate for a job.When you are talking about your situation and talking about your job, it is imperative that you keep your voice level. Remember that your potential employer is listening intently to what you are saying. They want to hear something positive.Finally, make sure that you choose a style of writing that makes you look as though you know what you are talking about. When you go back to read your essay over again, it should seem to be a conversation between two people. And you should be able to remember things from this essay.To conclude, your essay format for job sample paper is one of the most important parts of the job application process. If you put in the effort and follow a simple strategy, then you will be well on your way to getting the job you deserve.

40 Actionable Email Marketing Tips That Will Boost Results

40 Actionable Email Marketing Tips That Will Boost Results Email marketing is complex. From list building to copywriting to measurement, there’s always something new to learn and improve. For marketers and business owners with limited time, it can be difficult to keep up with. This post covers 40 important email marketing tips, along with actionable advice to help you implement them right now. Even if you’re an experienced email marketer, you’re sure to pick up at least a few new tactics. 40 Actionable Email Marketing Tips That Will Boost Results via @ Table of Contents: 10 Email Subject Line Writing Tips 10 Email Copywriting Tips 10 General Email Marketing Tips 10 Email List Building Tips 10 Tips for Writing Better Email Subject Lines Success starts with strong subject lines. According to Hiten Shah, â€Å"33% of email recipients open email based on the subject line alone.† You may have heard some variation of that figure before (different reports suggest a range between 30% to upper 40%). The key takeaway here is that paying attention to subject lines matters, and a little extra effort up front can boost the results of your entire email. 1. Test Every Subject Line Before Delivery Wouldn’t it be great if it were possible to test every subject line before you hit send? With the Email Subject Line Tester, there is. This free tool (which is also built into ) makes it easy to optimize subject lines and see how they’ll look in recipient’s inboxes. Enter your subject line: Then, get your score (and more): You can use it free as much as you’d like here. 2. Use a Real Person’s Name in the Sender Field Getting an email from an actual person feels more friendly than one from a brand. So, use an employee’s name in the sender field, rather than your brand name. For bloggers or solo consultants, your name might double as your brand. But, larger retail and B2B brands can benefit from this strategy, too. This example from Threadless shows how both can be combined: Most email service providers make it easy to edit the sender field. Consider using the name of the individual sending the email, or the best point of contact should a recipient have questions. Sending marketing emails? Use a real employee's name in the sender field:3. Add Personalization People want to feel like they’re more than just a number. So, to further make your emails more personable, include the recipient's name. Here’s an example of a plain-text email from Michael Hyatt using personalization: Make email marketing more conversational with personalization4. Use Power Words Subject lines should inspire readers to take action. So, include power words that motivate audiences to open and click. Use this cheat sheet: Use power words to increase #email open rates5. Experiment With Numbers and Stats According to a study from YesWare, including a number (like an interesting stat or percentage) can influence a modest increase in clicks and replies: There are at least a couple reasons this might be the case: Numbers are concrete. Subject lines that make vague promises are less compelling than those that state specific claims or benefits. For example, â€Å"Save 25%† is more useful than â€Å"Save Money.† Sometimes, stats are hard to believe (even if they’re accurate). And you just have to click for confirmation. So, if you have stats or interesting percentages to share, consider including them. Experiment with numbers and stats in #email subject lines6. A/B Test Subject Lines No study nor external data point will ever be as meaningful as your own results. One of the best ways to get insight into what works for your audience specifically is to A/B test as much as possible. Subject lines are one obvious email element to split test, and most email service providers make this easy. Here are some shortcuts to help documentation to get you started: MailChimp Campaign Monitor Active Campaign Constant ContactAre you using A/B testing on your #email subject lines? If not, you might not be as successful as...7. Create a Curiosity Gap According to Wordstream, a curiosity gap  is: The curiosity gap is a theory and practice popularized by Upworthy and similar sites that leverages the reader’s curiosity to make them click through from an irresistible headline  to the actual content. By creating a curiosity gap, you're teasing your reader with a hint of what's to come, without giving all the answers away. How powerful can leveraging an informational gap be for copywriting? For Copyhackers, powerful enough to drive a 927% traffic increase to a pricing page. Imagine what it can do for your email marketing. To incorporate this technique into your subject line writing, do this: Identify the beginning and end of the story in your email. Leave out crucial information in the middle. Now, done poorly, this is an easy recipe for cheesy clickbait. But, it can also be a simple formula for carefully crafted copy that piques curiosity (and gets more clicks on your emails). Here are some examples of what this might look like in practice: â€Å"The easiest way to achieve your goal isn’t what you think.† â€Å"What’s the fastest way to achieve [GOAL]?† â€Å"Should you use this tactic to achieve [GOAL]†? All of these examples leave something out, that can only be learned by clicking through to read the email. Create curiosity gaps in your email subject lines to get more opens.8. Make Use of Available Preview Text Preview text appears in some email clients after the subject line. Usually, this space will be filled with copy from the email itself, if no preview text is specified. Leaving it blank is a missed opportunity, though, as it offers a chance to give your subject line more context. Here’s a great example from MarketingProfs: The subject line inspires urgency (â€Å"last call†), while the preview text offers more specifics (exactly how long the offer will remain, and how much can be saved). This example from Stone Temple Consulting follows a similar principle: Making use of preview text is simple: write your subject line, then add context. Here are some ideas: Tease an offer, then add more specifics. Include information about additional content in your email (that isn’t implied by the subject line itself). Ask a question in your subject line, and use the preview text to tease an answer. Get creative with it and see how it impacts opens and clicks. Writing email subject lines? Don't forget to leverage space in the preview text field.9. Never Use All-Caps Just don’t. It sounds like you're shouting in your reader's face. Avoid all-caps in email subject lines (and get 39 more email marketing tips here):10. Experiment With Emojis Emojis are more than just fun illustrations. They can actually help improve opens on emails. In fact, according to Kim Courvoisier (formerly from Campaign Monitor), â€Å"brands that are using emojis have seen a 56% increase in their unique open rates.† Impressive. Will you achieve similar results? There’s only one way to find out: experiment! To quickly grab emojis you can copy and paste into your own emails, visit GetEmoji.com: Could emojis help increase your email open rate? 10 Email Copywriting Tips Strong copywriting skills are essential for effective email marketing. Here are ten different ways to sharpen yours. Recommended Reading: The Email Copywriting Process You Need to Get More Conversions 11. Keep It Brief Whether you’re writing subject lines or body copy, make everything as long as it needs to be, and no more. Here are some basic guidelines to follow: Keep sentences under 25 words, and paragraphs under three sentences. These are considered basic best practices for web writing. Aim for 17-24 characters when writing subject lines. There’s no real â€Å"best subject line length,† but shorter copy is more likely to avoid getting cut off on mobile devices. Get to the point. Every word and sentence in your email should serve a clear purpose. If it doesn’t, then remove it. Here’s an example from Google. It’s extremely brief and concludes with a simple CTA: Keep your #email marketing copy brief.12. Include One CTA (But Don’t Be Afraid to Include It In Multiple Locations) Including a single call-to-action is a classic piece of email marketing advice. But, what about including that one CTA in multiple locations? This is a simple tip that can help increase clicks by placing a link at multiple spots where a reader is likely to be scanning across your copy: This email includes a CTA in each of the following places: Header graphic. Inline text. Conclusion CTA button. If one item doesn’t entice clicks, there’s a chance the next one might. Consider including one #email call-to-action in multiple places.13. Add a PS If You Need Extra Links Newsletters and roundups, by their nature, include multiple links to various pieces of interesting content. But, if you’re writing a plain text email, it’s best to direct readers toward one location. For plain text emails though, if you have additional content to share, there is one place you can turn to: your PS section. "Check out this example from Sujan Patel, co-founder at Voila Norbert, which lists information about his upcoming speaking appearances: Some other things you could consider including might be: Related articles or blog posts. Upcoming events. Recent company news announcements. This is an easy way to get extra eyeballs on stuff you want to promote, without distracting from your core call-to-action. Get more email traffic by including additional links in a PS after your signature.14. Offer Something Valuable Great copy won’t save a crappy offer. If what you’re selling isn’t worth your audience’s time, there’s nothing you can do to salvage success. Before sending an email, ask whether it passes the following criteria: â€Å"Is the content or offer this is promoting high-quality?†Ã‚  This is obviously somewhat subjective, but if you’re sending email simply because you feel like you have to, it may be better to hold off. â€Å"Would I even want what I’m selling?† Put yourself in your readers shoes. If you read this email from another brand, would you even remotely care? Be honest. â€Å"Is there anything that could make this email more valuable?† An additional PS, a related piece of content, or something else? Never send a marketing #email if you don't have anything valuable to offer.15. Always Put the Reader First No one wants to listen to a brand talk exclusively about itself. Brands that solve problems for people, though? Those are the ones that get heard. When writing email copy, put the reader’s interest first: Strong Example: â€Å"Cut your grass 35% faster with new, sharper mower blades.† Weak Example: â€Å"Our new mower blades are 35% sharper.† The first example establishes a clear benefit and helps the reader envision themselves spending less time mowing their lawn. The second example isn’t bad, but it puts the company first, and fails to make as strong a connection between product improvement and tangible consumer benefit. Put your reader first when writing #email #marketing copy.16. Sell Benefits, Not Features This is another classic piece of copywriting advice, and one that directly ties into the previous tip. Generally speaking, customers care more about benefits than features. A sharper mower blade isn’t important because it’s sharper; it’s better because it means the customer can spend less time mowing their lawn. Here’s an interesting example from MailChimp: Now, this could have been some superdry copy about GDPR. But, odds are, if GDPR means anything to you, you already know what’s up. So, it instead focuses on how MailChimp made creating GDPR-friendly forms easy enough to do in a few clicks. Perfect. Selling benefits, not features is #email #marketing #copywriting 101:17. Maintain Message Match Between Email + Landing Page Copy You’ve sent out an awesome email. Your unsuspecting reader clicks, compelled by your copy, only to find the landing page doesn’t exactly sound like the email. Maybe the offer is different. Or, the theme of the copy isn’t quite aligned. Whatever the case may be, strive to maintain a consistent experience with your copy throughout the entire experience, from first click on a subject line, all the way through to a conversion on your landing page. Here’s a basic example of this done well, starting with a subject line from Adobe: Based on this text, one can assume the email will link to something with interesting photography from Tokyo. Once clicked, the headline on the body content makes it clear the reader is getting what they thought with this email: After clicking the button, the first thing you see is a blog header using the same banner image from the email: The body copy in the blog post also follows through on the story the reader expected based on the initial subject line: One consistent experience, from start to finish. That’s what marketers should always aim for. Make sure email copy matches the message on your destination landing page.18. Avoid Generic Templates There’s nothing wrong with using a template as a starting point. But, everyone has seen the same plain text email templates, repeatedly. So, if you’ve seen something similar sent before, it’s time to go back to the drawing board, and come up with something fresh. That’s all there is to this tip. Say no to generic templates. Writing outreach emails? Say no to generic templates.19. Develop a Distinctive Voice Everyone gets too much email in their inbox every day. To stand out, developing a distinctive brand voice is important. Create a brand voice chart similar to this one from Content Marketing Institute: Write more engaging #email copy by developing a distinctive #brand voice:20. Make Copy Skimmable Dense paragraphs of text typically perform poorly for email. So, keep sentences brief, and cut down paragraphs to a sentence or two (three at the max). Here’s an example from Siege Media that’s clear and easy to skim: Don't make readers work! Make your #email #marketing copy skimmable instead. 10 General Email Marketing Tips Here’s a roundup of basic (but often overlooked) tips that, while small, add up to delivering a better experience for your subscribers. Recommended Reading: The Best Email Calendar Template You Need to Manage Marketing Newsletters 21. Make it Simple to Unsubscribe Once you’ve got people on your list, you probably want to do everything you can to keep them there. So, why make it easy to unsubscribe? Because it creates a more positive experience. Someone might be interested in your brand, but just doesn’t want your emails anymore. If its tough to get off your list, that positive brand sentiment can quickly evaporate, to the extent they choose a competitor instead. This can be as simple as making the unsubscribe link clear and easy to find: In this example, the unsubscribe link is subtle and unobtrusive, yet easy to find for anyone looking for it. Making email unsubscribes easy creates a more positive experience with your brand.22. Don’t Pay For Lists There are lots of reasons you shouldn’t send emails to a paid list. Here are a handful: None of those people will understand why they’re getting email from a company that may or may not have ever heard about. A lot of those people are liable to unsubscribe and they won’t convert anyway. Worse, you could violate the CAN-SPAM Act. This could be extremely bad news for your business. Build your list fair and square, and avoid paying for lists. Avoid paying for #email #marketing lists:23. Use Mobile-Friendly Design Check out these mobile email stats from Campaign Monitor: Emails that don’t render properly on mobile devices may get deleted in under three seconds. At least 50% of email opens happen on mobile devices (an exact number is tough to pin down, but that’s a lot). Mobile users check email 3X more frequently than desktop users. 52% are less likely to buy from a company if their mobile experience is poor. What do all these numbers mean? In short, you need to provide subscribers with a strong mobile email experience. At a basic level, make sure you’re using responsive templates for designed emails (most modern email service providers should make this easy), and easily skimmable text for plain-text emails. If you’re working with a developer building HTML emails, explain the importance of optimizing for mobile devices (if they’re not already on board). Use the stats above to build your case. Are your marketing #emails mobile-friendly?24. Add Alt-Text to Images and Buttons Image alt-text  helps tell web browsers and email clients more about the contents of an image. It’s useful for two reasons: Helping the visually impaired understand what your images are. Providing context for images in case they can’t load. Here’s a brief tutorial on how to do this with Constant Contact (other email service providers work similarly): 25. Send Email at the Best Times for Most Opens and Clicks The best time to send email will differ depending on your audience. But, there’s been plenty of research done to give us some solid starting points. Follow these guidelines: Are you sending your #marketing #emails at the best times?26. Plan Your Email Schedule Around the Best Days to Send, Too Start with a schedule that looks like this: Here's how to pick the best days to send #marketing #email27. Manage Your Email Marketing Schedule on a Calendar Calendars and planning tools help build consistency. Consistency helps deliver results. Instead of slipping on your sending schedule, get it organized. If you haven’t downloaded the email calendar included in this post, grab it for free. Or, if you’re a customer, use its email integrations to map out all your sends (alongside the rest of your marketing projects and campaigns). If you’ve got some time, this demo recap video shows how it works: Email calendars make planning newsletter sends easier28. Optimize Your Email Sending Frequency Consistency is key to success. But, that doesn’t mean you should stick to doing things exactly the same way you always have, indefinitely. Smart marketers optimize their approach based on performance data over time. Email marketing should be no exception. Once a month, consider analyzing your email marketing sending frequency and note: Which times perform best? Which days perform best? Do open rates appear to drop off once a certain number of emails are sent? Are you getting a high number of complaints about excessive email (and do those complaints correlate with a drop in opens)? Gather this data using the in-app analytics in your email service provider. Then, adjust your schedule accordingly. Are you optimizing your #email sending frequency based on data and performance?29. Add Whitelisting Instructions to Your Emails Whitelisting  is a simple process email recipients can use to make sure messages from a certain sender go straight into their inbox (rather than a SPAM folder). According to Campaign Monitor: â€Å"Many email senders link to whitelist instructions from their email campaigns, to ensure that their campaigns are delivered straight to the inbox for as many recipients as possible. A common approach is to add a short message to your email content, like, â€Å"To keep receiving emails from us, please add us to your address book†. Head here to find a free code snippet  you can use to drop a link like this in your email. Make sure your emails get read! Learn all about whitelisting (and get 39 more great #email...30. Create Unique Email List Segments The subscribers on your email list may have unique interests or different backgrounds. Sending the same messages to different groups of people might not always get similar results from each one. For example, if you run an auto parts ecommerce site, customers interested in Honda Civic accessories might not be interested in information about pickup trucks. How could a marketer in this situation keep both groups equally engaged? By segmenting their email list based on interests. Here’s how to get started using four different email service providers (each of which integrate with ): MailChimp: Getting Started with Segments List segmentation in Campaign Monitor Active Campaign: How Do I Create a Segment of a List? Constant Contact: Create More Targeted Lists Using SegmentationUse list segmentation to make sure the right emails get to the right people 10 Email List Building Tips Without an email list, you’ll have no one to market toward. Use these 10 tips to build up your list and get more leads into the funnel. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket by 140% in 1 Year 31. Create Valuable Gated Content Upgrades Content upgrades are downloadable freebies gated behind an email opt-in form. To get these configured on your blog, website, or landing pages, you may need to get some developer help. But, once you’re ready to roll, here are some great ideas for content upgrades you can try: Templates. eBooks. PDF guides. Research reports. Slide presentations. White papers. Case studies. Ivan Kreimer wrote a great guide on creating content upgrades here. In the struggle to build an email list, content upgrades are your secret weapon.32. Include a Sticky CTA on Your Website Here’s an example from the Blog: If you don’t have the capability to set this up yourself, work with a developer to add an email signup CTA somewhere on your blog or website homepage. Use a CTA on your website to drive more #email signups33. Mention Subscriber Count to Leverage Social Proof Another note to make your sticky CTAs more effective: include some social proof. Mentioning your subscriber count (once you have some subscribers) shows potential leads that you’re offering something of value. Leverage social proof by mentioning your subscriber count in your email signup call-to-action:34. Include a Signup Link in Personal Emails If you email folks around your industry with your own work email account, drop a link in your signature to get your company’s email newsletters, too. If you email folks around your industry with your own work email account, drop a link in your...35. Launch a Contest (With an Email Opt-In Form) Contests and giveaways are a great way to gather email signups. You can do this in one of two ways: With a physical entry form (for brick-and-mortar stores). An online content with a signup landing page. Running a worthwhile contest can take a lot of effort. But, it’s worth it to build up a highly engaged email list. Fortunately, Matthew Barby has created an incredibly in-depth guide here. [Tweet "Contests are an awesome way to build #email #marketing lists:] 36. Run a List-Building Social Media Campaign If people are following you on social media, they’re obviously interested in your brand. So, why not get them onto your email list? Run a creative social campaign directing to your email signup page. customers can easily create cross-channel social campaigns: Create a social media campaign promoting your #email newsletter to get more sign-ups37. Optimize Your Email Opt-In Confirmation Process If you use a single opt-in process, email subscribers will be added to your list as soon as they complete a form. However, if you use a double opt-in process, subscribers will need to click a confirmation link on an email they’ll receive. The second option helps cut down on junk signups (if someone is going to bother to click the confirmation link, you know they really want to be on your list). But, if the confirmation email goes into a SPAM folder, you could miss out on subscribers. Follow your email service provider’s guidelines on using double opt-in processes effectively: MailChimp Campaign Monitor Active Campaign Constant Contact Use a double opt-in process to improve lead quality on your email list38. Use Wistia’s Turnstile to Turn Video Viewers Into Email Subscribers If you use Wistia for video hosting, don’t overlook using Turnstile  to add email opt-in forms to your videos. Find a video in your library and go to Timeline Actions: Then, click add Turnstile: You can then configure your video so viewers need to enter an email address to watch. Use Turnstile in @wistia to turn video viewers into email subscribers39. Try Exit Intent Pop-ups Once someone has spent some time on your site, make sure you don’t lose them after they leave. Exit intent pop-ups make it easy to capture email signups when people start to move their cursor to leave your site: Here are some exit intent popup examples  created with OptinMonster. Get more email signups with exit intent popups40. Add an Email Signup Link to Your Website Footer ’s Head of Demand Generation, Nathan Ellering, says you can expect a footer link to contribute around 1% to your overall list growth. But, they’re also extremely easy to add, and every little bit helps. Ask your developer if they can throw in a footer link to your email signup page.